A huge new Apple store opened in Barcelona this summer, and they boxed up some sweet swag that is certain to appeal to mosaic fashionistas the world over. Barcelona is a design mecca, so even the box is worthy of a geometric high-five.
[youtube http://www.youtube.com/watch?v=pXHEQkK1I0A?rel=0&w=853&h=480]
Do you think Antoni Gaudi and his assistants would enjoy wearing this? You bet!
The Apple store is very near to his amazing architectural masterpieces La Pedrera and Casa Batlló.
La Pedrera, also known as Casa Mila, photo via wikipedia
The iconic roof line of Gaudí’s Casa Batlló, photo by Lillian Sizemore
Apple pulled out all the stops by creating actual mosaic tiled walls for it’s construction barrier. The tiles were printed with images from familiar iPhone and iPad icons, then broken and placed into abstracted patterns all the way around the building.The icons created playful waves of color to catch attention, and the wall served as an art work in it’s own right.
The Apple Store Announcement in Catalan
Mosaic Walls Announce Apple Storefront under Construction, image via ipordelante.com
Close up of the real broken tile mosaics. image via ipordelante.com
Broken Tile based on the iTunes logo
iTunes logo
Waves of Abstracted Icons in Broken Ceramic Tile
See MORE Photos from ipordelante and the full report HERE, in Spanish.
If that’s not enough Apple Mosaicitude for you: here’s a iPhone skin of red and yellow mosaic stripes, the colors of the Spanish Flag.
The limited-edition Snap Case is available exclusively at the Apple Store, Passeig de Gràcia.
The store opened on July 29th,2012 to the cheering enthusiasm normally reserved for the World Cup !
[youtube http://www.youtube.com/watch?v=U20ZACfbBA8?rel=0&w=853&h=480]
take a bite, VIVA Mosaics! Viva Apple! Viva Barcelona!
Perfect timing. Jay and I will be in Barcelona in two weeks. Thank you, Lillian, Kate
Hi Kate, you will have an amazing time, and BCN is THE BEST! eat drink be merry and check out those MOSAICS!! please get me a t-shirt~gracias!
Loving this, Lilly!!
thanks Mary Ellen!
I love their marketing tie-ins. Very clever. And how cool that they made a permanent mosaic! Thanks for bringing this to our attention 🙂 Viva Catalunya!!!
Thanks for stopping in Julie! I wonder what they did with the mosaic barrier walls once the Store was opened?
Love this! Will check it out when I return next fall!
hi Pamela, i imagine the store is booming. You’ll have to tell us how they have, or have not, kept up with the mosaic theme three years on. Thanks for stopping by!